Hey there, I’m so glad you’re joining us.
Before we get started, let’s talk a little bit about what the LandscapeAdvisor newsletter is (and isn’t).
Originally I wrote on LandscapeAdvisor for the homeowner. The content was designed to advise them on what to look for in professional landscape design and construction. In a way I was guiding homeowners on what to look for in a landscape contractor.
Homeowner feedback just reinforced what I already knew. It was hard to find knowledgeable contractors that did things properly and really cared about their work.
Today LandscapeAdvisor is for the owner/operator contractor that wants to create the kind of enjoyable, profitable business that I and my network of other owner/operators have built for ourselves.
Too many companies today are overly focused on increasing production, gaining new sales leads and breaking the next volume barrier. They’re missing the mark on some of the most important components that make a trade business like ours profitable and with real sustained growth.
The Landscape Contracting Fundamentals ebook introduces two key components to our owner/operator model. First is trade knowledge and skill. The other major component is “relationships”. And not only customer relationships, although they’re chief in importance, but also the relationships within your “network”.
What You’ll Get Out of This Newsletter
There’s so much to talk about when you consider all the nuts and bolts of landscape contracting. But in the real world, there are time-tested ways to practice the trade and reliably grow a business.
In the newsletter I want to refer back to the 7 topics covered in the LCF ebook. We’ll look at real examples where we apply this information. I also want to share with you some of the “customer-centric” thinking and relationship strategies that goes along with the actual work.
None of these is a “secret formula,” but they are elements that are too often overlooked, or not used effectively together.
I Know Where You’re Coming From
As I put together information for “strategies & tactics” I’m conscious of your busy lives. Each message will be distilled down to make a point you can take away and put to use.
Here’s the thing – work is what makes it worthwhile.
Let’s face it, you’re not going to love every aspect of running your business. Every business has elements that don’t play to your strengths, or are just plain tedious.
But because our owner/operator model is about doing things right and providing real value while helping people, the real work is a turn-on. And you’re building a true asset.
You don’t have to be a genius in the industry to be successful. You just have to be good at what you do, but “excellent” at taking care of people.
I’m excited to have you on this journey with me, and really looking forward to getting started!