“Oh, so you plant trees, cut grass, and do stuff like that?”
Believe it or not that’s how a good number of folks view the landscape industry. They think landscapers (BTW, I don’t like that word) are more or less a collection of laborers for outdoor work — certainly not a “professional” workforce.
Public perception is one of the challenges we face, and we’re going to be talking more about that on LandscapeAdvisor. But here’s a key point:
Poor public perception does not have to be a negative. In fact, use it to set yourself apart from the “clutter”.