Any successful business relies on a continuous flow of work, whether it’s new customers or repeat customers…or ideally, a combination of the two. There are many ways to try and get business, but most take time and expense and usually without a high degree of success.
Conventional Wisdom Is Great…If It Only Worked
If you’re in business I’m sure you’ve been approached by those selling advertising or those who tout the latest and greatest way “to get more customers”.
You can buy newspaper and magazine ads, do direct mailings, be part of a “coupon” campaign, or be listed in this and that directory. And of course there’s the good ole yellow pages.
And if someone does respond to one of those ads or strategies what do you think your “prospect to sales” ratio will be?
Years ago I offered these beautiful redwood play structures installed on my projects. On a whim I thought I’d do some advertising to see if they might sell on their own. On recommendation I ran ads for a stretch of time in different publications. After all was said and done I sold one unit. On the other hand, most of my design clients who wanted a play structure chose from this redwood line. They trusted that the product would be of high quality and properly installed.
Here’s What Works And Feels Good At The Same Time
Today, your reputation is probably the most important asset you have – second maybe to your customer base, which is actually the other side of the same coin. And that brings me to the topic of this post. Continue reading…
April 3, 2011
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