The Critical Component That Grows Your Landscape Business (Throughout Your Career)

the critical component that grows your landscape business

Did you ever think about where you and your landscape business will be next year, in 5 years, or even 20 years from now?

I don’t think many of us think much beyond the work of the current day or job.

You just go out everyday with one main goal — get work done.  Whatever it takes.

So you “wear many hats”.  You’re a salesman, designer, foreman, machine operator, laborer… You’ve got attention-to-detail covered and your crew is learning things correctly from you.  Your customers love the work.

It’s all good.  In fact it’s necessary if you’re going to stand out.

The most respected people I know in the trade have a background of hands-on involvement.  It’s what’s given them real problem solving skills — something this industry sorely needs more of.

But what about down the road, when you’re older, have back-problems, or just feel “worn-out” from the actual work? […]

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The Cold-Hard Truth About The Landscape Industry

truth-166853_640You’re probably reading this because you’re either thinking of starting a landscape business, or you have one and you’re “looking for answers”.

For the aspiring self-employed, or even for those considering career changes – these are big moves.  So you want to do your due diligence.  And if you already have a landscape business, maybe there’s a better way of doing things.

Well after 40 years in the trade, as you’d expect, I have some thoughts about the industry.  Maybe some of these will help guide you as to whether the landscape business is a good fit for you.  And if you have a landscape business maybe this will shed some new light on your current thinking. […]

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Real Opportunities in The Landscape Industry

real opportunities in the landscape industry

“Oh, so you plant trees, cut grass, and do stuff like that?”

Believe it or not that’s how a good number of folks view the landscape industry.  They think landscapers (BTW, I don’t like that word) are more or less a collection of laborers for outdoor work — certainly not a “professional” workforce.

Public perception is one of the challenges we face, and we’re going to be talking more about that on LandscapeAdvisor.  But here’s a key point:

Poor public perception does not have to be a negative. In fact, use it to set yourself apart from the “clutter”.


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Why You Need To Work Both “On” and “In” Your Landscape Business

Business Strategy · Written by Roger


overwhelmed landscaperThe sentiment “Work on your business, not in it” was introduced in the book The E-Myth Revisited by Michael Gerber.  The idea is that many landscape business owners work “in” their business as technicians and are not delegating and managing.

On the surface I’d say that’s true, but as owner/operators we need to take this advice with a grain of salt. Going too far in removing yourself from the day-to-day operations can be disastrous.

What makes your business so valued and in demand is the reputation you’ve worked hard to create.  That reputation comes from the great experiences people have doing business with you and your company.

Yes, you and your company provide tangible benefits like knowledge and skill, and those help set you apart. (Most definitely in this trade.)  But you also provide intangible benefits that you instill in the company.  Things like your personality, attention-to-detail, integrity and genuinely caring that your customers get the value they should. […]

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