Why You Need To Work Both “On” and “In” Your Landscape Business

Business Strategy · Written by Roger

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overwhelmed landscaperThe sentiment “Work on your business, not in it” was introduced in the book The E-Myth Revisited by Michael Gerber.  The idea is that many landscape business owners work “in” their business as technicians and are not delegating and managing.

On the surface I’d say that’s true, but as owner/operators we need to take this advice with a grain of salt. Going too far in removing yourself from the day-to-day operations can be disastrous.

What makes your business so valued and in demand is the reputation you’ve worked hard to create.  That reputation comes from the great experiences people have doing business with you and your company.

Yes, you and your company provide tangible benefits like knowledge and skill, and those help set you apart. (Most definitely in this trade.)  But you also provide intangible benefits that you instill in the company.  Things like your personality, attention-to-detail, integrity and genuinely caring that your customers get the value they should. [...]

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Don’t Let Your Hardscapes Be Devoured

foundation planting before renovationHave you ever removed overgrown plantings and gained back valuable space on a driveway or patio?  Or maybe you cleared a walkway so that two people can now walk side by side instead of single file.

These overgrown hardscapes are quite common with 25 year old plantings.  But when this happens on newer landscapes something is seriously lacking.

When you deal with inanimate objects in design, like stone, wood and metal, they pretty much stay the way they are.  But plants are living things. Everyone of them is destined to grow a certain way and to a certain size. [...]

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You’re Not The Stereotypical Landscape Contractor – Does The Market Know That?

Business Strategy · Written by Roger

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measure conduit depthYou know the old saying, “I have some good news and some bad news”.   A lot of jokes start out that way.

It just so happens our industry has a “good-news, bad-news” aspect to it.

Here’s the bad news.  Because the landscape business has a relatively low barrier of entry, there’s a ton of mediocrity out there.  This has caused the general public to view the industry as less than professional.

Here’s the good news.  The mediocrity and poor market perception creates a great opportunity for those that practice the trade properly, and let the market know it. [...]

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How To Prune Climbing Hydrangea

How-To's, Landscape Care · Written by Roger

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climbing hydrangea flowerClimbing Hydrangea is a beautiful and useful climber, but it can get crazy on you if you let it.

It is deciduous, but considered a 4 season plant mainly because:

  • It has lush dark green leaves.
  • It flowers white in early summer.

As you can see it’s a great plant, but you need to be aware of its capabilities.

The first year or two it grows slow while it establishes. Then the pace picks up and it becomes quite vigorous.

As a climber I’ve yet to see its limit in height. Planted at the base of a large tree it will cling and climb until it reaches the top. I’m talking 60′ no problem.

The good news is you can control climbing hydrangea with proper pruning. But I say that with a warning.  If you use it in a limited space, like the one we’re about to talk about, you must be diligent with your pruning or it will easily take over the area. [...]

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