The sentiment “Work on your business, not in it” was introduced in the book The E-Myth Revisited by Michael Gerber. The idea is that many landscape business owners work “in” their business as technicians and are not delegating and managing.
On the surface I’d say that’s true, but as owner/operators we need to take this advice with a grain of salt. Going too far in removing yourself from the day-to-day operations can be disastrous.
What makes your business so valued and in demand is the reputation you’ve worked hard to create. That reputation comes from the great experiences people have doing business with you and your company.
Yes, you and your company provide tangible benefits like knowledge and skill, and those help set you apart. (Most definitely in this trade.) But you also provide intangible benefits that you instill in the company. Things like your personality, attention-to-detail, integrity and genuinely caring that your customers get the value they should. [...]