Real Opportunities in The Landscape Industry

Before and after pics of stairway planting

Plan | Build | Care – Each aspect of the landscape relies on the other.

 

“Oh, so you plant trees, cut grass, and do stuff like that?”

Believe it or not that’s how a good number of folks view the landscape industry.  They think landscapers (BTW, I don’t like that word) are more or less a collection of laborers for outdoor work — certainly not a “professional” workforce.

Public perception is one of the challenges we face, and we’re going to be talking more about that on LandscapeAdvisor.  But here’s a key point:

Poor public perception does not have to be a negative. In fact, use it to set yourself apart from the “clutter”.

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Why You Need To Work Both “On” and “In” Your Landscape Business

Business Strategy · Written by Roger

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overwhelmed landscaperThe sentiment “Work on your business, not in it” was introduced in the book The E-Myth Revisited by Michael Gerber.  The idea is that many landscape business owners work “in” their business as technicians and are not delegating and managing.

On the surface I’d say that’s true, but as owner/operators we need to take this advice with a grain of salt. Going too far in removing yourself from the day-to-day operations can be disastrous.

What makes your business so valued and in demand is the reputation you’ve worked hard to create.  That reputation comes from the great experiences people have doing business with you and your company.

Yes, you and your company provide tangible benefits like knowledge and skill, and those help set you apart. (Most definitely in this trade.)  But you also provide intangible benefits that you instill in the company.  Things like your personality, attention-to-detail, integrity and genuinely caring that your customers get the value they should. […]

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Don’t Let Your Hardscapes Be Devoured

foundation planting before renovationHave you ever removed overgrown plantings and gained back valuable space on a driveway or patio?  Or maybe you cleared a walkway so that two people can now walk side by side instead of single file.

These overgrown hardscapes are quite common with 25 year old plantings.  But when this happens on newer landscapes something is seriously lacking.

When you deal with inanimate objects in design, like stone, wood and metal, they pretty much stay the way they are.  But plants are living things. Everyone of them is destined to grow a certain way and to a certain size. […]

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You’re Not The Stereotypical Landscape Contractor – Does The Market Know That?

Business Strategy · Written by Roger

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measure conduit depthYou know the old saying, “I have some good news and some bad news”.   A lot of jokes start out that way.

It just so happens our industry has a “good-news, bad-news” aspect to it.

Here’s the bad news.  Because the landscape business has a relatively low barrier of entry, there’s a ton of mediocrity out there.  This has caused the general public to view the industry as less than professional.

Here’s the good news.  The mediocrity and poor market perception creates a great opportunity for those that practice the trade properly, and let the market know it. […]

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